Mirror Mirror London is our in-house couture collection created by owners/ designers Maria Yiannikaris and Jane Nicolls. The designs develop organically season to season allowing the gentle breeze of high fashion to pepper their collection. You will find classic boned bodices to soft boho unstructured styling. This season’s couture designs include plain silk crepes with deep V necklines and fluid mermaid skirts, waisted gowns with both soft chiffon and full organza shapes, and gorgeous unique 3d lace designs. We also offer a completely custom couture service. Each dress is made with love and individually crafted in our London design studios just for you.

Price Range : 

RTW from £2250
Couture collection from £3500
Custom design from £6000

Some of our favourites from our couture shoot

Photographer : Benjamin Wheeler · Florist : Wildabout · Makeup  :  Andrea  Costi · Model : Sophie Ellen Young

Mirror Mirror Couture is our own couture designer bridal label. Not many people know that Jane Nicolls and Maria Yiannikaris are actually both the designers and founders behind Mirror Mirror London.

Jane and Maria came together by a twist of fate and formed Mirror Mirror in 1989 after careers in high fashion and bespoke evening wear to follow their passion by making purely couture wedding dresses in their original Mirror Mirror Crouch End boutique London. (Read more in 'about' link)

Mirror Mirror has never been just a bridal shop in London, it's always been about the craft of creating beautiful, artisan and unique wedding dresses to delight and flatter you – our bride.  Alongside the Islington Bridal boutique, the design workroom sits proudly and comfortably, housing our dedicated, experienced and talented team of seamstresses, cutters, and fitter's who lovingly fit, alter ore-style every Mirror Mirror London dress. The Mirror Mirror Couture gowns are all individually made to order from start to finish in the design atelier to the highest discipline of dressmaking and bare our label.

Mirror Mirror has always been a family affair, Jane and Maria are sisters in law and have been designing for and dressing brides with their team for 29 years. Almost all family members have worked or contributed to the business, including mums, sisters, husbands, sons and Maria's daughter Natasha who many of our brides have met as a senior stylist. The other members of our team soon become part of our Mirror Mirror Family and many have been along with us for the ride for over 20 years.

Every season you will find a capsule couture collection. The designs gently follow the breeze of fashion whilst remaining true to classic construction and beautiful flattering fit. All styles are embraced from boho bridal dresses to elegant wedding gowns and always in the most beautiful quality silks and laces. The couture collection is the most flexible of the bridal collections in the boutique as they are all individually made in house, dresses can be adapted or re designed in any way to suit the bride's taste. As long as the design is flattering and works technically, almost anything is possible!

Book in now – begin and end your bridal journey with Mirror Mirror Couture.